Best Ad Zone Placements for Maximum Publisher Revenue

Ad Zone Placement Matters

Even with identical traffic, publishers can see dramatically different revenue depending on where they place their ad zones. Strategic placement increases viewability, which attracts premium advertisers willing to pay higher CPMs.

Top Performing Placements

1. Pre-Roll Before Featured Videos

Pre-roll video ads placed before your most popular content have the highest completion rates and CPMs. Viewers expect an ad before watching content, making this the gold standard placement.

2. Above the Fold

Any ad unit visible without scrolling gets significantly more impressions and higher viewability scores. Advertisers pay premiums for above-the-fold placements.

3. Mid-Content Outstream

Outstream video ads embedded within article text perform well on content-heavy sites. They auto-play when in view and pause when scrolled past.

4. Sticky Sidebar

A sticky ad zone that follows the user as they scroll keeps the ad visible throughout the session, dramatically increasing impression time.

Zones to Avoid

Never stack multiple ad units in the footer or below-the-fold areas. Low viewability zones get low bids or no fill at all, hurting your overall RPM.

Setting Up Zones in eTubeAds

Log into your publisher dashboard, navigate to Zones, and create zones for each placement. Copy the VAST tag or SDK snippet and place it in your video player or website code.